Better Accessibility, Better Usability
TOOLS
Figma
Zoom
PowerPoint
TIMELINE
7 Weeks
Nov - Jan 2024
TEAM
3 Researchers
TYPE
UX Research Personal Project
OVERVIEW
Apple TV+ users spend 15 mins. on average browsing content before making a selection. Executive leadership feels that's too long and wants to know why it's happening as it negatively impacts user satisfaction and may lead to churn. In a hypothetical world, my team and I are UX researchers at Apple and want to know:
How we can optimize the Apple TV+ user interface to reduce the average time it takes users to select something to watch?
To enhance our understanding of user needs, we conducted in-depth user interviews and analysis by brainstorming, planning, and outlining actionable insights to develop a comprehensive workshop design.
As leads of this workshop, we demonstrate our ability to facilitate collaborative design processes and bridge the gap between design thinking and team execution; highlighting the importance of designers as facilitators and communicators within their teams.
MY ROLE
As 1 of 3 researchers, my responsibilities included research planning, conducting user interviews, and analyzing key findings to create a workshop design.
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​This project provided invaluable experience in workshop facilitation and design thinking, equipping me to effectively lead teams and drive innovative solutions.
WHAT WE ACCOMPLISHED
+ Applied design thinking and qualitative research to understand user behavior and inform design decision ​​
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+ ​Learned to lead a successful workshop in a collaborative team setting to generate valuable UX design insights and translate strategic insights into actionable design recommendations.
THE PROCESS
How Did We Get Here?
Full project coming soon!
